Description
Healthcare deals in Africa and the Middle East are won or lost through relationships, cultural intelligence, and strategic preparation — not just technical expertise.
This four-week executive intensive gives mid to senior healthcare leaders the frameworks, tools, and Africa and MEA-specific insights needed to negotiate complex payer contracts, advocate effectively to governments and ministries, navigate multi-party deals involving sovereign funds and development finance institutions, and build the stakeholder coalitions that make lasting change possible.
From BATNA development in thin African markets to ministerial advocacy in Gulf healthcare systems, every concept is grounded in the real structural dynamics of Sub-Saharan Africa, North Africa, the Gulf, and the Levant. Participants complete a final examination and earn a certificate of completion from WeRBinti
Who This Program Is For: Chief Executive Officers, Chief Medical Officers, Chief Operating Officers, Hospital Group Directors, Health System Executives, Ministry of Health senior officials, Healthcare Investment professionals, and senior leaders in development finance institutions and NGOs operating in healthcare across Africa and the Middle East.
Learning Outcomes: Upon completion, participants will be able to
- apply the 7-Point Preparation Framework to any significant negotiation;
- deploy Interest-Based Bargaining across complex multi-stakeholder healthcare deals;
- design and execute a 30-day government advocacy campaign;
- adapt their negotiation style to six distinct Africa and MEA market profiles;
- build and activate coalition strategies before critical negotiations;
- and develop a structured 90-day plan for immediate application in their organization.